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SBD Global/January 23, 2014/Marketing and Sponsorship
Eugenie Bouchard A Marketer's Dream; Agent Says She Can Challenge Maria Sharapova
Published January 23, 2014
ON THE RISE: In Sydney, Walsh, Swanton & McDonald wrote this Australian trip "has gone spectacularly for Bouchard, and further good fortune befell the Canadian" Wednesday. Her "star is clearly on the rise across Canada," but those in her native Quebec "have been aware of her for a couple of years now." Announced as Canada's Sportswoman of the Year "shortly before she began her Australian Open preparations in Perth, Bouchard spent some of her off-season at home in Montreal" (THE AUSTRALIAN, 1/23).