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SBD Global/January 22, 2014/Media

Star India Inks Eight-Year Broadcast Deal With International Hockey Federation

Sports broadcaster Star India on Tuesday announced an eight-year broadcast deal with the Int'l Hockey Federation (FIH), "during which the world sport body will look to host a major event in India each year," according to the PTI. Star India, which runs the country's leading sports network, STAR Sports, "will broadcast key FIH events both in India and throughout the world" from '15 through '22. STAR Sports "has acquired global media rights for all territories, excluding Argentina." Through its network of int'l affiliates and other national broadcasters, content "will be distributed to over 200 countries," reaching billions of sports fans taking field hockey’s global viewing audience "to unprecedented levels" (PTI, 1/21). IANS reported the announcement comes after STAR Sports disclosed a Rs.100 crore ($16M) investment in Hockey India League (IANS, 1/21).
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