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SBD Global/January 22, 2014/Marketing and Sponsorship

EPL Side West Bromwich Albion In Search Of Indian Sponsors After Zoopla Departure

EPL side West Brom is in talks with some leading Indian companies after its current sponsor, London-based property company Zoopla, "decided to pull the plug in the wake of striker Nicolas Anelka's controversial racism-linked goal celebration in an EPL match," according to the PTI. West Brom Sales & Marketing Dir Adrian Wright said that he would meet some top corporates in India "for a possible deal for the main sponsor of the club." Wright: "We are going to meet some top corporate houses in India which have shown interest in becoming a sponsor. It's in a preliminary stage but if an Indian company becomes our sponsor it would be a great development for us." Companies West Brom is going to meet include "Airtel, Reliance, Tata and JCB and the meetings have been arranged through the FICCI and CII." A meeting with Reliance company "assumes significance" as West Brom is reportedly interested in buying a franchise of the Indian Super League proposed to be organized by IMG-Reliance in September. West Brom may be interested in having an Indian company as a main sponsor "as it has a large Asian population in its surroundings." West Brom is located just a few kilometers from Birmingham, which is one of Britain's most Asian-populated cities (PTI, 1/21).
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