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SBD Global/January 21, 2014/Media
Aussie Open Draws High Ratings On Eurosport; ServusTV Scores With Football, Hockey
Published January 21, 2014
SERVUS TV: QUOTENMETER's Weis also reported Austrian TV channel ServusTV "showed the friendly match between Bayern Munich and Red Bull Salzburg on Saturday." The game, which started at 4pm, was watched by 240,000 viewers and had a 1.5% market share. In the target demographic, Salzburg's 3-0 win also obtained a 1.5% market share while 80,000 viewers tuned in. The friendly match was not the only sport broadcast on ServusTV over the weekend. On Sunday, the channel showed the German Hockey League (DEL) game between Cologne and Berlin. The game attracted an average of 200,000 viewers and had a 0.8% market share. In the target demographic, the hockey match obtained a 1% share.
NFL: QUOTENMETER's Weis reported German private-TV channel Sat.1 attracted an average of 600,000 viewers to its broadcast of the NFC Championship game on Monday morning. Shortly after 1am, Sat.1 obtained a market share of 15.1%. After 2:20am, the market share increased to 17% in the target demographic. About 380,000 viewers were still tuned in at that time (QUOTENMETER, 1/20).