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SBD Global/January 21, 2014/Media

Aussie Open Draws High Ratings On Eurosport; ServusTV Scores With Football, Hockey

Maria Sharapova's win over Karin Knapp Wednesday got high ratings in Germany.
Pan-European sports network Eurosport "has attracted top ratings for its coverage of the first week of the Australian Open," according to Manuel Weis of QUOTENMETER. Eurosport broadcast daily from Melbourne from 1am-2pm German time. On the tournament's opening day, Eurosport attracted a peak audience of 160,000 vierwers. The number translated into a market share of 1.7%. In the target demographic 14-49, the channel obtained a 1.9% share. The numbers do not include pay-TV channels Eurosport2 and Eurosport 360. On the second day of the year's first Grand Slam, a peak audience of 170,000 viewers tuned in. The numbers equaled a market share of 1.8% and 2.2% in the target demographic. On Wednesday, Eurosport obtained shares of 1.7% and 1.8%, respectively. The match between Maria Sharapova and Karin Knapp, which aired on Thursday morning, "was the most watched TV program in Germany at the time." An average of 95,000 tuned in between 3-4:50am. The number translated into a market share of 7% in the target demographic. Eurosport attracted a peak audience of 160,000 viewers on Thursday and had an average market share of 1.6%.

SERVUS TV: QUOTENMETER's Weis also reported Austrian TV channel ServusTV "showed the friendly match between Bayern Munich and Red Bull Salzburg on Saturday." The game, which started at 4pm, was watched by 240,000 viewers and had a 1.5% market share. In the target demographic, Salzburg's 3-0 win also obtained a 1.5% market share while 80,000 viewers tuned in. The friendly match was not the only sport broadcast on ServusTV over the weekend. On Sunday, the channel showed the German Hockey League (DEL) game between Cologne and Berlin. The game attracted an average of 200,000 viewers and had a 0.8% market share. In the target demographic, the hockey match obtained a 1% share.

NFL: QUOTENMETER's Weis reported German private-TV channel Sat.1 attracted an average of 600,000 viewers to its broadcast of the NFC Championship game on Monday morning. Shortly after 1am, Sat.1 obtained a market share of 15.1%. After 2:20am, the market share increased to 17% in the target demographic. About 380,000 viewers were still tuned in at that time (QUOTENMETER, 1/20).
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