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SBD Global/January 21, 2014/Media

Abu Dhabi Media Agrees To Three-Year Broadcast Deal With UFC

Abu Dhabi Media "has secured the rights" to broadcast Ultimate Fighting Championship competitions in the Middle East and North Africa region for the next three years, according to THE NATIONAL. UFC "is the most prominent of the mixed-martial arts (MMA) organisations." Abu Dhabi "is considered the regional home of MMA," having hosted events in the past, including UFC 112, which played to a capacity crowd in '10. Abu Dhabi Media CEO Saif Ghobash said, "Abu Dhabi sports channels will bring widespread UFC coverage to North Africa, as well as exclusive coverage to all countries in the Middle East; broadcasting across ADM’s free-to-air sports channels and encrypted platform. Coverage will also broadcast across Abu Dhabi TV Network’s online and mobile sites and through regional IPTV networks" (THE NATIONAL, 1/19).
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