Research Shows Sports Accounted For 29% Of TV-Related Social Media Chatter In Spain

TV and social media "are steadily becoming more connected, and the relationship is lucrative for both," according to MARKETING DIRECTO. Media research company Global IN Media published its "annual report analyzing TV's impact on social media" in '13, with its results showing that 29% of TV-related social media commentary in Spain "was related to the topic of sports." Sports-related social media commentary trailed only entertainment (56%) -- which encompasses dating, reality TV and humor, among other TV genres. On Spanish TV station Telecinco, which "generated the most social media discussion of any Spanish channel, with 40.1 million social media comments," sports accounted for 19.7% of these interactions. Entertainment led the way by "generating 72.4% of the Telecinco-driven interaction" (MARKETING DIRECTO, 1/20). For the full results of Global IN Media's study, click here.