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SBD Global/January 21, 2014/Marketing and Sponsorship

Pro Cycling Team Sky Signs Sponsorship Deal With Car Brand Jaguar

Carmaker Jaguar "has signed a two-year agreement to become an official partner of champion cycling outfit Team Sky," according to Brett Gibbons of the BIRMINGHAM POST. The Jaguar brand logo will be featured on the Team Sky racing kit "for the first time during the next two seasons," and the Castle Bromwich manufacturer will develop its association as an innovation partner with the racing unit "through the integration of design and engineering resources to further enhance the team’s performances." Jaguar "has been supplying technical support vehicles to Team Sky since the outfit was founded" in '10 (BIRMINGHAM POST, 1/20).
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