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SBD Global/January 21, 2014/Marketing and Sponsorship

Lotus F1 Team Announces New Sponsorship Deal With Denmark's Saxo Bank

The Lotus F1 team "announced a new sponsorship deal" with Denmark's Saxo Bank, according to SKY SPORTS. Although the financial terms of the arrangement are unknown, the news "is a welcome and pressure-relieving fillip for the struggling Enstone-based outfit." Despite new recruit Pastor Maldonado being attached to significant sponsorship backing, concerns about Lotus's future "have heightened this month." The team "are to miss the upcoming Jerez test, while their inclusion on the official entry list for the new season was marked as 'subject to confirmation.'" Lotus has yet to confirm a launch date for their '14 charger, but "have indicated it will be unveiled prior to the first of the two Bahrain tests in February" (SKY SPORTS, 1/20).
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