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SBD Global/January 20, 2014/Marketing and Sponsorship

Manchester City Announces Partnership With Jaguar Energy Drink UK

Jaguar Energy Drink UK announced a new partnership to become the first official U.K and Ireland energy drink partner of Man City. The deal is the brand's first taste of football sponsorship in the U.K. The sponsorship will kick off at the top-of-the-table clash between Man City and Chelsea at the Etihad Stadium on Feb. 3. Fans attending the fixture will be able to sample the product for the first time, where it will be available throughout the club's food and beverage offering. This includes the Etihad Stadium’s corporate suites, hospitality boxes, stadium concourse kiosks and in BT City Square -- the club's pre-match fan entertainment zone. Following the launch, Jaguar will collaborate on a series of bespoke in-stadium and digital fan activations throughout the remainder of the season (Man City).
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