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SBD Global/January 17, 2014/Marketing and Sponsorship

Marketplace Roundup: BMW Open Signs Deal With FWU To Become Presenting Partner

The Munich-based BMW Open ATP event "has agreed to a deal with financial services provider FWU to become the tournament's presenting sponsor." In addition, the BMW Open "recently signed a deal with Rolex" (ABENDZEITUNG MÜNCHEN, 1/15). Spanish Basketball League (ACB) side UCAM Murcia President and Spanish Olympic Committee (COE) President Alejandro Blanco presented a "collaborative agreement to support high-level athletes by distributing 219 scholarships." The objective is to "unite academics and athletics." The agreement will provide scholarships to Spanish Olympic athletes Mario Pestano, Borja Vivas, Joel González, Saúl Craviotto, Maialen Chourraut and Teresa Perales, allowing them to study at the University of Murcia or in other Spanish provinces (AS, 1/16). ... Brasileiro side Sport Club do Recife "has announced a four-year kit supply deal and technical partnership with adidas." The deal will begin in June "when adidas releases its first Recife shirt" (SOCCEREX, 1/15). ... PwC China was named the exclusive financial accounting services supplier of the 2014 Nanjing Youth Olympic Games. PwC will provide financial advisory services in the areas of budgeting, financial planning, and internal controls to the Nanjing YOG (Nanjing 2014). ... Euroleague Basketball and adidas agreed to a two-year expanded partnership that will run through the '15 season. The partnership gives adidas media and in-arena rights during the Turkish Airlines Euroleague Game of the Week. The new partnership also includes grassroots basketball initiatives, product evaluation and testing and exclusive apparel offerings (Euroleague Basketball). ... Compression and triathlon apparel brand 2XU announced the addition of Olympic Medalist Bevan Docherty to its portfolio of brand ambassadors (2XU).
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