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SBD Global/January 17, 2014/Marketing and Sponsorship
Liverpool FC Gobbles Up Multi-Year Partnership With U.S. Brand Dunkin' Donuts
Published January 17, 2014
HELPING THE CLUB COMPETE: The PA reported Liverpool Managing Dir Ian Ayre said that the deal "will help the club to compete financially with their major rivals." Ayre: "In order to support [Manager] Brendan [Rodgers] we have to provide the resources to allow that. That is only allowable operating within your own means -- they are the rules we have all signed up to -- and this is absolutely vital in us being able to compete. We should be pleased and fans should take comfort from the fact commercially this club is right at the top of teams in that regard" (PA, 1/16).
SLAM DUNK: Dunkin' Brands currently has more than 18,000 points of distribution in nearly 60 countries, including nearly 11,000 Dunkin' Donuts locations in 33 countries and more than 7,250 Baskin-Robbins shops in nearly 50 countries. In '13, Dunkin' Brands opened 790 new restaurants worldwide, with 415 of these outside the U.S. (Liverpool).