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SBD Global/January 17, 2014/Marketing and Sponsorship
49ers To Use Business Expertise To Help Leeds United; No Plans On Further Relationships Yet
Published January 17, 2014
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LET’S WAIT AND SEE: While Marathe did not go into specifics of the deal, he said that there are no immediate plans for further partnerships between the two clubs. The 49ers will send a delegation to England during the next several weeks to identify areas where they could help. Marathe said, "Right now we are doing sort of a diagnostic and spending some time evaluating, looking into where are areas we can help. If there is a longer term business relationship between the two of us, then that will form." The question of what the 49ers get out of this agreement remains unanswered. Growing their global brand might have something to do with it, as Marathe said, "Yes, we absolutely want to grow our brand."