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SBD Global/January 15, 2014/Marketing and Sponsorship

Rawlings Expands Presence Into Australia's Growing Baseball Market

Rawlings Sporting Goods announced a three-year pact with the Australian Baseball League and Baseball Australia, establishing Rawlings as the official baseball, batting helmet and catchers' gear provider for both organizations. Both deals run through the '16-17 season. Rawlings Senior Dir of Global Brand Marketing Kurt Hunzeker said, "Australia continues to be a robust growth market for Rawlings." Baseball Australia began using Rawlings baseballs during its national tournaments this month, with Rawlings also becoming the title sponsor of Baseball Australia's U14 and U16 national championships as part of the agreement. Hunzeker also announced the launch of Rawlings National Play Catch Month. The #RawlingsPlayCatch campaign begins in March (Rawlings).
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