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SBD Global/January 13, 2014/Media

NFL Playoffs Broadcast Obtains Only Single-Digit Market Shares On Sat.1

German private-TV channel Sat.1 "obtained less than 10% market share in the target demographic 14-49 for its NFL playoffs broadcast in the night from Saturday to Sunday," according to Daniel Sallhoff of QUOTENMETER. Between 12:19am and 1:44am, Sat.1 recorded a 9.1% market share in the target demographic. The number increased to 11.4% after 1:44am. At the beginning, the NFL broadcast attracted 560,000 viewers and later decreased to 480,000 viewers. At 1:49am and 2:56am, Sat.1 had market shares of 10.6% and 9.7%, respectively. The viewership numbers decreased from 360,000 viewers to 270,000. The rating numbers after 2:56am "will not be available until Monday" (QUOTENMETER, 1/12).
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