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SBD Global/January 13, 2014/Marketing and Sponsorship
Marketplace Roundup: ManU Signs Multi-Season Agreement With Spirits Brand Aperol
Published January 13, 2014
PLAY THAT FUNKY MUSIC: French Ligue 1 club Toulouse FC has "agreed a partnership with music streaming service Deezer." Toulouse FC "launched a new Deezer app that asking fans to vote for the new 'goal music' that will be played after every goal scored by Toulouse FC at the Stadium Municipal." The TFC Deezer app "also lets fans listen to every club player’s playlist and to the Toulouse FC Radio" (FOOTBALL MARKETING, 1/10). ... Brazilian non-carbonated beverage producer Viton 44 has signed an extension and expansion to its sponsorship deal with Rio-based Brasileiro side Botafogo. The new deal will see Viton 44 continue to promote its Guaraviton drinks on the front of Botafogo’s playing shirts, as well as on the sleeves (Botafogo). ... Portuguese marketing university IPAM published a study using a "scientific formula" indicating that Cristiano Ronaldo is currently worth €43M ($58.7M) and will increase to €50M ($68.3M) if he wins the Ballon D' Or. He "would become the most valuable footballer in the world and join a small group of the best-paid athletes in the world" (AS, 1/12). ... The official football of the upcoming Argentine first division season will be the Argentum, an adidas-made ball with a name selected in a vote by thousands of Argentine fans (CLARIN, 1/10).