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SBD Global/January 13, 2014/Events and Attractions

Australian Open Injects $216M Into Melbourne's Local Economy

The Australian Open will inject more than A$240M ($216M) into Melbourne's local economy "as hundreds of thousands flock to Melbourne Park and millions more watch on television," according to Rolfe & Langmaid of the HERALD SUN. More than 600,000 fans "are expected to attend, with the competition beamed live to more than 200 countries," when the tournament opens on Monday. Victoria Premier Denis Napthine said, "Through its international broadcasts the Australian Open also provides tremendous global exposure." With ticket pre-sales up 8% on last year, this year's crowd "could set a new record." Napthine said, "We had 684,000 people through the gates last year and with good weather you would expect more than that this year, but that is not our target" (HERALD SUN, 1/13).
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