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Media Notes: Eurosport Celebrates 25th Anniversary With 'We Live For Live' Campaign

Pan-European sports network Eurosport "is celebrating its 25th anniversary and launched its 'We Live For Live' birthday campaign on Wednesday." The int'l on and off-air campaign includes 25 graphic elements, which will be visible during Eurosport programming and on site at live sporting events. In addition, it includes a marketing campaign including ads and PR and social media content (DWDL, 1/8). ... Multi Screen Media's sports channel Sony Six "has acquired the exclusive broadcast rights" to the New Zealand vs India cricket series. The 30-day tour scheduled between Jan. 19 and Feb. 18 "includes five ODIs followed by two Test Matches and will be held in New Zealand" (Indian BUSINESS STANDARD, 1/9).

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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