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SBD Global/January 10, 2014/Marketing and Sponsorship

Marketplace Roundup: German Golfer Marcel Siem Signs Equipment Deal With Wilson Staff

German golfer Marcel Siem "has signed a multi-year equipment deal with Wilson Staff." Siem: "I've always admired the unmatched susses of the brand at the majors, and I'm looking forward to compete in even more majors with my new clubs" (GOLF POST, 1/8). ... Handball Bundesliga (HBL) club Füchse Berlin has agreed to a new premium partnership with former professional football player Axel Lange, who owns a Berlin-based insurance company. Lange heads Germany's largest Generalli Versicherung's department. The partnership is set for two years (Füchse Berlin). ... German Hockey League (DEL) club Hamburg Freezers signed a new sponsorship deal with electronics retailer MEDIMAX (Hamburg Freezers). ... Second Bundesliga club VfL Bochum "has extended its shirt sponsorship deal with discount supermarket Netto for another year." The current deal has been extended until June 30, 2015 (RADIO BOCHUM, 1/9). ... German 3rd League football club Stuttgarter Kickers revealed that the logo of fashion company s.Oliver will be featured on the sleeve of the team's jersey for the remainder of the season (Stuttgarter Kickers). ... Rado announced Polish tennis player Agnieszka Radwanska as its global brand ambassador in the world of tennis. Radwanska will be seen wearing the Rado HyperChrome Automatic Chronograph in white high-tech ceramic (Rado). ... Nike's "Ordem" will be the official ball of the upcoming Copa Libertadores club competition, which will kick off Jan. 28 (CONMEBOL). ... French carmaker Peugeot has chosen tennis player Novak Djokovic as its int'l ambassador. Peugeot has partnered with Djokovic during a year that also marks the 30th anniversary of its partnership with the French Open (Peugeot).
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