SBD Global/January 10, 2014/Marketing and Sponsorship
Infiniti Red Bull Racing Team Partner Generates More Than $1B In TV Exposure In F1
Published January 10, 2014
Infiniti, the title partner of Red Bull Racing's F1 team, has become the first F1 team sponsor to pass the $1B AVE TV value in the '13 season. Infiniti, which entered F1 in '11, is now the No. 1 most exposed team partner in the sport, measured by calculating the amount of on-screen branding of the official qualifying and race broadcasts. Repucom Senior VP of Global Motorsport Nigel Geach said, "TV audiences which drive this value across the world are holding up well and with the increase of second screen activity and changing consumption of media -- Formula One is still proving to be one of the biggest value returns in global sport" (Repucom).
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