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SBD Global/January 6, 2014/Marketing and Sponsorship

Marketplace Roundup: Borussia Dortmund Renews Sponsorship Deal With Rewe

Bundesliga club Borussia Dortmund has "renewed its sponsorship deal" with supermarket chain Rewe until ’16. Media reports suggested that "the deal is likely to be worth a  sum in the mid six-figure euro range" (SOCCEREX, 1/3). ... The U.K. division of U.S. hospitality provider Centerplate -- formerly The Lindley Group until its acquisition last year -- will continue managing all public and event catering at the Copper Box Arena. The contract is for 10 years, although the value of the deal was not disclosed (Centerplate).
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