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SBD Global/January 3, 2014/Marketing and Sponsorship

Chilean Side Colo-Colo Presents New Under Armour Shirt, Five-Year Kit Deal

Chilean first division side Colo-Colo on Thursday presented its new Under Armour shirt. As part of a five-year deal, Under Armour will design the club's kits for games and practices, as well as replica attire available for fans in Chile and other countries. Colo-Colo President Arturo Salah said, "We are the first team in South America that will wear Under Armour. Colo-Colo is beginning a new era" (Colo-Colo).
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