SBD Global/December 31, 2013/Facilities

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  • Atlético Madrid Expects New Stadium To Generate More Than $20M In Annual Revenue

    La Liga Atlético Madrid's execs "have long been working on everything related to the team's new stadium," the Estadio La Peineta, which it will move into in '15, according to AS. The various "aspects include improved technology -- the club is working to make the new stadium offer the most advanced technological services possible." Another "strong point in the project is related to taking advantage of VIP sections and catering." Atlético believes its stadium will "bring in important revenue for the club," from €15M ($20.7M) to €20M ($27.6M) per season. The "money will come from a greater number of possible season tickets as well as a larger VIP area." The "stadium will have a capacity of 70,000." The current stadium, the Vicente Calderon, holds 54,000. In "terms of commercial exploitation, the club has also put itself in touch with many businesses interested in naming rights for the stadium or sponsoring the building in some way" (AS, 12/30).

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  • 1964 Tokyo Olympic Cauldron To Be Preserved, Displayed At New Stadium

    A new national stadium to be constructed for the 2020 Summer Olympics and Paralympics "will house the Olympic cauldron which was used for the 1964 Tokyo Olympics," according to Maan Pamintuan of the JAPAN DAILY PRESS. A plate bearing the names of Gold Medalists at the Games "will also be kept there." The decision came when the Education, Culture, Sports, Science and Technology Ministry "responded to clamors of preserving the cauldron as a heritage and reminder of the 1964 Games." The cauldron is currently enshrined at the National Stadium, "which will soon be replaced by a new state-of-the-art facility designed by award-winning architect Zaha Hadid." The ministry "is considering lending the cauldron to other cities while the construction of the 80,000-seater stadium is ongoing," until it is finished by '19 (JAPAN DAILY PRESS, 12/30).

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