Premiership Rugby, StubHub Partner Crimea Club Wants To Stay In Ukraine Drogba Launches Men's Underwear Line IPL Marketplace Roundup Marketplace Roundup MasterCard Renews Rugby Partnership Spanish Basketball Issued EC Ultimatum Copa Del Rey Draws 700 Journalists Marketplace Roundup AC Milan, Japanese Tiremaker Partner
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/December 24, 2013/Marketing and Sponsorship
Puma Signs Shoe Deal With Mario Balotelli, Who Unveiled New Boots Sunday
Published December 24, 2013
BALOTELLI ENDS BLACKOUT: In N.Y., Jack Bell reported Balotelli had "gone a few weeks" wearing cleats that were "blacked out as his representatives went about the business of negotiating a new shoe sponsorship deal" (N.Y. TIMES, 12/23). In London, Alex Richards reported Puma has "long been considered major players in the sports apparel industry, but in recent times have fallen a distant third behind Nike and Adidas." Footwear sales fell 7.5% in the first nine months of '13, and Balotelli "will be a key man in their attempt to close the gap" (DAILY MIRROR, 12/23). Puma's family of star players and athletes includes Usain Bolt, Man City's Sergio Aguero, FC Barcelona's Cesc Fabregas, Borussia Dortmund's Marco Reus, Radamel Falcao of Ligue 1 side Monaco and golfer Rickie Fowler (SportMondo).