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Marketing and Sponsorship

Marketplace Roundup: League Two Side Accrington Stanley Announces New Kit Partner

League Two side Accrington Stanley "announced a new kit supply arrangement" with equipment brand Mitre. The new deal covers the rest of the '13-14 season and will see Mitre supply official playing and training kits. Stanley’s new home kit "will debut on Boxing Day at their home match against York City, although it will go on sale at the club’s shop and online three days earlier" (SOCCEREX, 12/20). ... Online gaming company BragBet "has signed a two and a half year deal to become the official betting partner" of Northern Ireland's Danske Bank Premiership. The deal "follows a previously announced agreement between the company, which launched in April of this year, and the Football Association of Ireland" (SOCCEREX, 12/20).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.
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