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SBD Global/December 23, 2013/Marketing and Sponsorship

Marketplace Roundup: League Two Side Accrington Stanley Announces New Kit Partner

League Two side Accrington Stanley "announced a new kit supply arrangement" with equipment brand Mitre. The new deal covers the rest of the '13-14 season and will see Mitre supply official playing and training kits. Stanley’s new home kit "will debut on Boxing Day at their home match against York City, although it will go on sale at the club’s shop and online three days earlier" (SOCCEREX, 12/20). ... Online gaming company BragBet "has signed a two and a half year deal to become the official betting partner" of Northern Ireland's Danske Bank Premiership. The deal "follows a previously announced agreement between the company, which launched in April of this year, and the Football Association of Ireland" (SOCCEREX, 12/20).
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