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SBD Global/December 18, 2013/Marketing and Sponsorship

Neymar Signs Reported $7M Deal With Italian Eyewear Brand Police

Neymar is "set to become the new face" of Italian eyewear brand Police, agreeing to become its brand ambassador in '14, according to Craig Hope of the London DAILY MAIL. Neymar "is following in the footsteps -- or lenses -- of David Beckham, as well as Hollywood actors Bruce Willis, George Clooney, and Antonio Banderas" (DAILY MAIL, 12/17). The PA's Martyn Ziegler wrote in a tweet that it was a two-year deal worth $7M (Twitter).
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