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SBD Global/December 17, 2013/Media

Winter Sports Coverage Receives Top Ratings On ZDF; Sport1 Shows Handball, Darts

German public broadcaster ZDF "received high ratings for its winter sports broadcast on Sunday," according to Alexander Krei of DWDL. The men's biathlon pursuit race attracted an average of 3.96 million viewers early Sunday afternoon. The number translated into a market share of 25.3%. In the target demographic 14-49, the race obtained a 13.9% share. Ahead of the men's race, the women's pursuit race was watched by 3.29 million viewers. The broadcast on Sunday morning had a 24.3% market share. Later in the day, the ski cross race attracted 1.62 million viewers at 4:44pm and had a 9.2% share (DWDL, 12/16).

ON TARGET: DWDL's Krei also reported German sports network Sport1 "recorded top ratings for its women's Handball World Championship coverage." The round of 16 matchup between Germany and Angola attracted an average of 410,000 viewers on Sunday. The number equaled a market share of 2%, including 1.3% in the target demographic. In addition, Sport1's coverage of the PDC World Darts Championship was watched by 340,000. The broadcast obtained a 1.4% share in the target demographic (DWDL, 12/16).
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