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Marketing and Sponsorship

Marketplace Roundup: BMW Ends Title Sponsorship Of Frankfurt Marathon

BMW will not extend its title sponsorship of the Frankfurt Marathon. BMW, which has been the event's title sponsor since '11, will not renew its expiring four-year deal. The contract will run through October (Frankfurt Marathon). ... German Touring Car Champion (DTM) team Audi Sport has extended its title sponsorship deal with industrial parts manufacturer Schaeffler for another three years. The team has won two titles in the last three seasons (Schaeffler Group). ... Infront Sports & Media will acquire B2RUN with effect as of Jan. 1 in a 100% takeover from the previous owner, consulting firm actori. B2RUN organizes the German company running championship, which includes 10 events each year and attracts approximately 5,000 companies, including numerous blue chip brands (Infront). ... Malcolm Construction has been named the official construction provider for the 2014 Commonwealth Games (Glasgow 2014).

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.
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