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Marketing and Sponsorship

Adidas Hits Out At Andy Murray Critics With 'Not Bad For A Man With No Personality' Tweet

Adidas "has blasted critics of Andy Murray with a sponsored tweet that celebrates the tennis star winning the BBC Sports Personality of the Year award," according to Matthew Chapman of MARKETING MAGAZINE. The congratulatory message, which says "not bad for a man with no personality," was tweeted out immediately after Murray’s victory Sunday night. It has now received more than 12,000 retweets, "including one from Murray himself." Murray claimed the Sports Personality of the Year award Sunday night "after a public vote and his victory comes after he has had to battle against accusations throughout his professional career that he lacks charisma." The 26-year-old Scot’s award "is confirmation that perceptions of him have turned a corner" following events including him breaking down into tears after losing in the '12 Wimbledon final, and a documentary about his life. Even Sunday night, Murray "drew criticism for not attending the Sports Personality of the Year ceremony and instead accepted his prize at his training camp in Miami via a video link" (MARKETING MAGAZINE, 12/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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