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SBD Global/December 16, 2013/Media

ARD Scores High Ratings With Bundesliga Sportschau; Winter Sports Draw On ZDF

German public broadcaster ARD "scored top ratings with its broadcast of its Bundesliga highlight show, 'Sportschau,' on Saturday afternoon," according to Manuel Nunez Sanchez of QUOTENMETER. An average of 5 million viewers tuned in to watch ARD's Sportschau, which started at 6:30pm German time. The number translated into a market share of 22.3%. In the target demographic 14-49, the show attracted 1.47 million viewers and had a 19.9% share. Ahead of the Bundesliga Sportschau, ARD "aired highlights of 3rd League games." The 3rd League highlights were watched by 3.3 million viewers. The 30-minute show obtained a market share of 18.4%, including 13.6% in the target demographic. At night, ARD showed the boxing fight between Jürgen Brähmer and Marcus Oliveira. The light heavyweight fight, which started at 10:35pm, was watched by an average of 2.71 million viewers and had a 10.6% share. In addition, German public broadcaster ZDF aired seven consecutive hours of winter sports until 5pm. The most-watched event was the men's biathlon race, which attracted 2.93 million viewers starting at 1:15pm. The number equaled a market share of 23.6% including 10.6% in the target demographic. Following the biathlon event, ZDF showed the ski jumping World Cup. The event from Titisee-Neustadt, Germany, was watched by 2.28 million viewers and had market shares of 16.5% and 7.1%, respectively (QUOTENMETER, 12/15).
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