SBD Global/December 13, 2013/Media

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  • ZDF Extends Champions League Broadcast Deal; Sport1 Acquires Handball Euro Rights

    German public broadcaster ZDF "has extended its Champions League broadcast rights for Germany until 2018," according to Manuel Weis of QUOTENMETER. For German TV viewers it means "everything stays the same after pay-TV network Sky revealed on Monday it also extended its Champions League rights until '18." ZDF "will air 18 games per season." The package "includes one live broadcast per match week in the group stage and knockout phase, the final, Super Cup and playoff games of German teams." ZDF General Administrator Thomas Bellut said, "Attractive football broadcasts are an important part of our sports coverage and an essential factor for viewer acceptance -- also for younger viewers. UEFA particulary honored the high quality and extraordinary viewing numbers of ZDF's previous Champions League broadcasts." The public broadcaster did not reveal any financial details of the extension (QUOTENMETER, 12/12).

    HANDBALL EURO: QUOTENMETER's Weis also reported German sports network Sport1 "has acquired exclusive TV rights for the 2014 European Men's Handball Championship." Sport1 "will show a minimum of 22 games from the event, which takes place in Denmark between Jan. 12-26, including both semifinals and the final." The network "reached a corresponding agreement with sports marketing agency Infront Sports & Media." In Germany, handball world and European championships "usually air on public broadcasters ARD and ZDF." However, the German national team "failed to qualify for the '14 event and therefore the interest in the rights from ARD and ZDF seemed very small" (QUOTENEMETER, 12/12).

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  • Brazil World Cup Draw Generates Record Online Traffic For FIFA's Digital Platforms

    Football fans consumed 3.6 billion pages of FIFA.com globally during the Dec. 6 FIFA World Cup draw. As the composition of the eight groups was announced, 425,000 users were simultaneously online. It was not just FIFA.com, though, that witnessed such traffic. FIFA's app, launched on Dec. 1, saw 1.3 million downloads in its first seven days, with 10 million pages of content consumed. It was also the No. 1 sports app in 111 countries. On Facebook, FIFA's official page for the 2014 FIFA World Cup saw growth of 40% with a reach of more than 32 million (FIFA).

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  • Infront Sports, Serie A Reach Agreement On New Media Rights Partnership

    Representatives from the Infront Sports & Media agency and Serie A "have finally reached an agreement on a new media rights partnership," according to SOCCEREX. The new deal, still not confirmed officially by Infront, "will see the agency continue to manage" the domestic and int'l media rights to the top domestic football league in Italy until the end of the '18 season. The initial agreement between the league and the Italian subsidiary of the Swiss agency, signed in '09, "was scheduled to expire" at the end of the '15-16 season. The new deal, which will kick in from the '15-16 season and last for three years, will guarantee the league €980M ($1.3B) per season -- more than the €900M ($1.2B) annual payment Infront guaranteed last time, "but less than the league had been demanding." According to sources such as Gazzetta dello Sport, "there is a clause in the new deal that automatically extends the agreement for a further three years," to last until '21, should Infront achieve sales of €1.04B ($1.4B) annually in the first three-year period. The second three-year period "would see Infront guarantee the league" €1B ($1.37B) per season (SOCCEREX, 12/11).

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  • ZDF Scores Wednesday's Top Ratings For Champions League Game Broadcast

    German public broadcaster ZDF "recorded Wednesday's top ratings for its broadcast of the Champions League match between Borussia Dortmund and Olympique de Marseille," according to Manuel Weis of QUOTENMETER. A total of 8.29 million viewers tuned in to watch the game, which started at 8:45pm German time. The number translated into a market share of 33%. In the target demographic 14-49, Dortmund's last-minute victory was watched by 2.48 million viewers and had a 20.6% market share. Following the Dortmund game, ZDF showed highlights of the CL match between FC Schalke and FC Basel. The game summary, which started at 10:50pm, attracted an average of 7.48 million viewers. The highlights of Schalke's 2-0 win obtained a 26.2% market share in the target demographic. Pay-TV network Sky Deutschland also attracted high ratings for its broadcast of Wednesday's Champions League games. An average of 870,000 viewers tuned in to watch Sky's simulcast or one of its individual game feeds. The number translated into a market share of 2.8% and 3.7% in the target demographic (QUOTENMETER, 12/12).

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  • Football Matches Account For 5 Most Talked About Events On Twitter In Spain

    The "five most talked about events this year by Spanish Twitter users" were all football games, according to the EFE. The top five events included three Champions League matches -- ManU-Real Madrid, Bayern Munich-Barcelona and Real Madrid-Borussia Dortmund. The Spain-Italy match in the semifinals of the Confederations Cup and the tournament's championship match between Spain and Brazil were also among the top five. Twitter also "revealed the most popular trends from the world of sports in Spain." The most popular "sports topics in Spain included the NBA, Lionel Messi, José Mourinho, the 2014 World Cup in Brazil, Rafael Nadal and FIFA President Sepp Blatter, among others" (EFE, 12/12).

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  • Media Notes: Rugby Football Union Appoints Deltatre For Digital Media Services

    Deltatre announced an agreement to support the Rugby Football Union with a host of digital media, creative and production services as the organization steps up its digital presence. RFU has engaged deltatre for a three-year term. At the core of the offering will be the redesign, development and hosting of the RFU's primary communication touch point, RFU.com (deltatre). ... MP & Silva announced the acquisition of a package of friendly football matches featuring European clubs to provide football content during the football winter break and other local championships. The package is highlighted by the Paris St. Germain-Real Madrid match on Jan. 2 to be played in Doha, Qatar. Other matches include teams from German, Dutch, Belgium, Turkish, Ukrainian and Emirati top football leagues (MP & Silva). ... Two topless women "stormed the stage of a German talkshow on Wednesday night in protest at the treatment of workers building football facilities for the 2022 World Cup in Qatar." The Femen activists "ran onto the stage in the middle of a live football debate on public broadcaster ZDF during the Markus Lanz talkshow" (THE LOCAL, 12/12).  

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