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SBD Global/December 13, 2013/Marketing and Sponsorship

Ivorian Footballer Didier Drogba Joins Windhoek Lager For Africa-Wide Campaign

Ivorian footballer Didier Drogba "has teamed up with Namibia Breweries-owned beer brand Windhoek Lager for a new Africa-wide advertising campaign," according to SOCCEREX. Drogba is "set to feature in a marketing campaign that will include a television commercial, posters, billboard advertising and potentially a public appearance in Namibia." The campaign will launch Thursday with a TV commercial "in which Drogba will chart the brand's journey through its lifetime" (SOCCEREX, 12/11).
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