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SBD Global/December 13, 2013/Facilities

Greuther Fürth Reaches Out-Of-Court Agreement With Naming-Rights Partner Trolli

Candy company Trolli GmbH "will continue to make payments on its stadium naming-rights deal with 2nd Bundesliga club Greuther Fürth but only until June 30," according to Martin Schano of NORDBAYERN. The lawyers of Trolli and the club "reached an agreement before the case would have gone to court." Trolli "decided to stop its naming-rights payments on June 30 after the club announced last year that it would not build a new stadium but extend its current stadium lease until 2040." Fürth Managing Dir Holger Schwiewagner said, "The club, however, believed the contract was automatically extended until 2015." After the agreement was announced, Schwiewagner added, "Now we know what is going on, and we can start looking for a new naming-rights sponsor." The naming-rights deal has an estimated value of €600,000 ($825,000) per season (NORDBAYERN, 12/12).
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