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SBD Global/December 12, 2013/Media

Polish Football League Ekstraklasa Eyes Launch Of Own Television Channel

Poland's Ekstraklasa "is planning to launch its own television channel," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. Under the plan, "the channel will hold Polish league football broadcast rights and resell them to digital platforms and cable operators." In Poland, digital TV platform NC+ "holds the rights to show the 296 matches" scheduled for the Ekstraklasa '13-14 season. The broadcasts "have a total viewership of more than 50 million per season." On Dec. 10, the CEOs of the 16 clubs "playing in the top tier of the Polish professional football league" met with Dutch Eredivisie Managing Dir Frank Rutten. Rutten "briefed the Polish CEOs on the Dutch league's experience with operating its own TV channel, Fox Sports Eredivisie." Ekstraklasa CEO Maciej Wandzel said, "Presently, we are receiving about €25 million, and this will increase by €2.5 million next year" (INSIDE WORLD FOOTBALL, 12/11).
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