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SBD Global/December 11, 2013/Media

German Public Broadcasters ARD, ZDF To Broadcast 740 Hours From Sochi Winter Games

The 2014 Sochi Winter Olympics coverage of German public broadcasters ARD and ZDF "is supposed to be critical and cost-effective," according to the DPA. That is what the broadcasters "promised at the presentation of their program on Tuesday." And due to the additional online coverage, they "will show more live coverage from Sochi than was shown from Vancouver." ARD and ZDF "will broadcast almost 740 hours from Russia." Out of this number, 240 hours "will be on regular TV." In addition, the broadcasters "will offer four individual livestreams on their websites, which will cover about 500 hours." ZDF Chief Editor Peter Frey said, "As with all big sporting events, the highest priority is live coverage. It's a sporting event, we want to bring joy to the viewers." However, ARD and ZDF said that they "also will cover the other side of the Olympics." The broadcasters said, "The violation of the rights of minorities, the possible surveillance of athletes, environmental scandals, cost explosion, corruption and doping." Those topics "are supposed to be the focus of a critical coverage." The coverage costs of each channel are expected to be less than €10M ($13.8M). In comparision to the broadcast rights, which are an estimated €110M ($151M) for Sochi and the 2016 Rio Games, the coverage costs "are only a small fraction" (DPA, 12/10).
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