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SBD Global/December 11, 2013/Marketing and Sponsorship

Marketplace Roundup: Fiat Germany Signs On As Official Partner Of Commerzbank Arena

Fiat Group Germany has signed on as an official partner of the Frankfurt-based Commerzbank Arena, which is the home of Bundesliga club Eintracht Frankfurt. Fiat Germany, which is in charge of the German distribution of Fiat, Alfa Romeo, Lancia, Jeep, Abarth and Fiat Professional, signed a corresponding contract with Frankfurt Stadium Management until June 30, 2016. The deal was brokered by sports marketing agency SPORTFIVE (Fiat Group). ... Yingli Green Energy Holding Company Ltd. announced the launch of its 2014 FIFA World Cup official campaign, "All Under One Sun," in Hangzhou, China. With the theme of "All Under One Sun," the company will promote solar energy and the concept of sustainability through the FIFA World Cup. The company plans to have both online and offline campaigns in different regions across the globe, including introducing the basics of solar in online ticket raffles (Yingli Green Energy). ... FC Barcelona and Intel Corp. have reached a global sponsorship agreement which will make the company the club's official technological partner (FC Barcelona).
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