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SBD Global/December 6, 2013/Marketing and Sponsorship

Rotary, EA Sports, Puma Launch Initiatives With Liverpool, Chelsea, BMW Motorsport

Swiss watch brand Rotary and EA Sports have "both come out with new promotions" ahead of the Christmas season, while footwear manufacturer Puma "has launched a limited edition boot with BMW," according to Paul Nicholson of INSIDE WORLD FOOTBALL. Rotary has signed an exclusive four-year sponsorship deal as the ''Global Official Timekeeper" of Chelsea. To mark the sponsorship, Rotary has "developed two Swiss made 'Special Edition' individually numbered, quartz, chronograph watches." EA Sports, an official partner of Liverpool, is "tasking its mobile gaming suite to the Family Park at Anfield and want fans to sign up to the FIFA 14 tournament." Meanwhile, Puma, the official supplier of team and racewear to BMW Motorsport, has "launched the evoSPEED 1.2 BMW M football boot." Only 535 pairs of this limited edition boot are available globally -- the number was chosen because the first M5 was hand-built around the 535i chassis in '79 (INSIDE WORLD FOOTBALL, 12/5).
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