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SBD Global/December 5, 2013/Marketing and Sponsorship

Marketplace Roundup: Wernesgrüner Signs On As Beer Partner Of Germany House In Sochi

The German Olympic Sports Association (DOSB) has signed a deal with brewery Wernesgrüner as the official beer partner of the Germany House during the 2014 Sochi Winter Games from Feb. 7-23. The brewery was also the beer partner of the Germany House during the 2010 Vancouver Games and 2012 London Games (DOSB). ... Second Bundesliga club FC St. Pauli has reached a deal with frozen food company Iglo to become the club's official nutrition partner. As part of the deal, Iglo will become the main sponsor of FC St. Pauli Rabauken, which is the team's kid's club. The company's branding will also be integrated into FC St. Pauli's promotional materials and events (FC St. Pauli). ... Brazil's national team will not "be able to debut its new jerseys because of a legal detail." The word "Brazil has disappeared from the new jerseys" and this breaks the Brazilian Football Confederation's (CBF) statutes. The CBF's statutes contain a chapter stating that "the word Brazil cannot be excluded from the shirt" (AS, 12/4).
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