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SBD Global/December 5, 2013/Marketing and Sponsorship

Turkish Airlines Unveils New Ad Campaign Featuring Kobe Bryant, Lionel Messi

Turkish Airlines unveiled a new ad campaign, "Widen Your World," highlighted with a new commercial featuring global brand ambassadors Kobe Bryant and Lionel Messi. In the commercial that emphasizes the global network of the airline, Bryant and Messi resume their friendly rivalry by trading "selfies" from exotic locations such as the Red Square in Moscow; The Great Wall of China; the Maldives; Bangkok; and Mount Kilimanjaro. In the ad's final shot, Messi takes a "selfie" in Sultanahmet Square in Istanbul -- only to be photobombed by Bryant. The new commercial builds upon last year's "Kobe vs. Messi" ad, which has been viewed more than 105 million times to date on YouTube. The commercial was developed by Crispin Porter + Bogusky and produced by H S I Productions, with music by Beacon Street Studios. It is scheduled to run in the U.S. and in more than 170 countries worldwide (Turkish Airlines).
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