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SBD Global/December 5, 2013/Marketing and Sponsorship

Actavis Becomes Official Partner Of European Handball Federation EURO 2014

Global pharmaceutical company Actavis will become an official partner of the Men's and Women's European Handball Federation EURO 2014 in a deal with the EHF's media and marketing partner for the EHF EURO events, Infront Sports & Media. As an official partner of the EHF EURO, Actavis will receive media exposure through advertising space on courtside LED boards as well as static board and floor advertising. The company also receives multiple promotional and activation rights as well as a full hospitality contingent. Actavis is currently a premium partner of ice hockey's European Trophy and the Int'l Ice Hockey Federation Ice Hockey World Championship. In addition, Actavis was present as a gold partner at the 2013 Barclays ATP World Tour Finals (Actavis).
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