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England & Wales Cricket Board Appoints Threepipe To Launch NatWest T20 Blast
Published December 5, 2013
The England & Wales Cricket Board has hired marketing agency Threepipe to launch NatWest T20 Blast, the new domestic T20 competition, in '14. The agency will be delivering an integrated digital, PR, social and content campaign to generate awareness, build excitement and drive ticket sales. NatWest T20 Blast launches on May 16, with a total of 87 of the 126 group stage matches due to take place on Fridays over the 10-week course of the competition (Threepipe).