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SBD Global/November 28, 2013/Events and Attractions

Record Ticket Prices Of $1,100 On Tap For 2015 Rugby World Cup

The most expensive seats at the 2015 Rugby World Cup Final at Twickenham "will cost" a record £715 ($1,100) as organizers bid to generate the £80M ($130M) they have "guaranteed to pay the International Rugby Board," according to Chris Jones of the London EVENING STANDARD. Prices for the 2.3 million tournament tickets and kickoff times were revealed in London Wednesday, leading to comparisons with the '11 final in New Zealand, "where a seat cost between" £170 and £545. The tournament "will be staged in 13 stadia including the Olympic Stadium, Wembley and a host of football grounds." England 2015 "appointed Ticketmaster to sell the tickets" (EVENING STANDARD, 11/27). The BBC reported the cheapest tickets will be priced at £150 ($245). Tickets for some pool stage matches will cost as little as £7 ($11). All England's pool matches will kick off at 8pm local time, including the opening match at Twickenham on Sept. 18. A total of 1 million of the 2.3 million available tickets will go on sale at £100 ($163) or less, with 500,000 selling at £50 ($82) or less. Adult ticket prices start at £15 ($24)for pool matches and child tickets will be available from £7 at 41 of the 48 matches. The first wave of tickets -- around 500,000 -- "will be distributed through clubs affiliated to the Rugby Football Union next May and will include some for the final" (BBC, 11/27).
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