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SBD Global/November 27, 2013/Marketing and Sponsorship

India Batsman Rohit Sharma Finalizes Sponsorship Deal With Adidas

Indian cricketer Rohit Sharma is adidas' heir apparent to Tendulkar.
India cricket batsman Rohit Sharma on Tuesday officially signed with adidas, according to PAKISTAN TODAY. Rohit was approached by adidas "immediately after the Kolkata Test, where he hit a century on debut." In the Mumbai Test, Rohit "was seen batting with an adidas bat" (PAKISTAN TODAY, 11/26). Earlier this month, it was reported Sharma would sign a Rs 2 crore ($313,000) deal with adidas (SBD Global). The PTI reported Sharma "will join" recently retired cricketer Sachin Tendulkar as an adidas sponsor. Adidas India Brand Dir Tushar Goculdas said, "Rohit is an inspiration to young, aspiring cricketers and he will be a key driving force for adidas' cricket equipment business" (PTI, 11/26).
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