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SBD Global/November 27, 2013/Marketing and Sponsorship

Marketplace Roundup: UK Sport Announces Four-Year Partnership With Sportscover

UK Sport "announced the signing of a new four-year partnership with sports and leisure insurance specialists Sportscover ahead of its annual World Class Performance Conference." Under the new deal, Sportscover will provide a range of insurance services to UK Sport, "including public liability, events cover and property insurance and the firm will also become the presenting partner of UK Sport's Gold Event Series Workshop and Governance events" until '17 (INSIDE THE GAMES, 11/25). ... YES Bank "signed a multi-year deal with the Hockey India League" commencing with the '14 season (PTI, 11/26). ... Football Federation Australia "added a new brand to the A-League's commercial roster" after agreeing to a deal with Korean tire manufacturer Hankook. Terms of the agreement were not disclosed, "but Hankook’s branding will receive exposure via static billboards, animated and active LED billboards and region and sale-specific promotions." Hankook "will be afforded the designation as official partner and tyre of the A-League" (SOCCEREX, 11/26). ... Bundesliga club Hamburg SV has launched a new bonus program for its fans. HSV fans who follow the club inside and outside the Imtech Arena can collect "FanMiles" and exchange them for prizes in the HSV bonus catalog (HSV).
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