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SBD Global/November 26, 2013/Media

BeIN Sport Asia Acquires UEFA Euro 2016 Media Rights For Hong Kong

BeIN Sport Asia has acquired Euro 2016 media rights for Hong Kong. The deal includes all Euro 2016 matches, to be held in France, across all media platforms and devices in Hong Kong. For the first time, the European Football Championship will be a 24-team tournament, having expanded from a 16-team format. Euro 2016 will have a total of 51 matches, compared to 31 games in previous editions. BeIN Sport has launched two new channels in Hong Kong, building on its expansion into Asia. Euro 2016 will be featured on both beIN Sport 1, a channel dedicated to football, and beIN Sport 2, a channel that will mix football and other sports (beIN Sport).
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