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SBD Global/November 26, 2013/Marketing and Sponsorship

British Cycling Extends FIAT UK Sponsorship Through 2016

British Cycling has signed a partnership extension with FIAT Group Automobiles UK as the official vehicle supplier through '16. FIAT has supported British Cycling since '09. The extension will see FIAT continue to provide a fleet of support vehicles to key aspects of British Cycling. Go-Ride Coaches will each use a new FIAT Doblo to make visits to schools and clubs to deliver practical cycling sessions for young people. At the other end of the spectrum, vehicles from across the FIAT professional range are used by elite performance coaches in events through Europe (British Cycling).
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