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SBD Global/November 25, 2013/Marketing and Sponsorship

LG Announces It Will End Five-Year Global Partnership With Formula One

South Korean-based consumer electronics group LG announced on Thursday "the end of a five-year global partnership deal with Formula One," according to Alan Baldwin of REUTERS. An LG statement said the company would be "refocusing its sponsorship strategy towards regional platforms from 2014 onwards." LG signed a deal with F1 CEO Bernie Ecclestone in Nov. '08 "to be a technology partner with the company's branding on the international broadcast feed and timekeeping systems" (REUTERS, 11/21).
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