Lieferando.de Expands Sponsorship Deals London 2017 Partners With Müller Shippey Campaign Makes EPL Breakthrough Tour De France Signs Century 21 Marketplace Roundup River Plate Partners With Huawei Molson Coors Reviews Carling Account Marketplace Roundup Haas F1 Holds Promo Tour Ahead Of USGP Everton Partners With Liverpool Hope
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/November 22, 2013/Marketing and Sponsorship
FIFA, Adidas Extend Longstanding World Cup Sponsorship Through 2030
Published November 23, 2013
MONEY MAKER: In N.Y., Nicky Redl reported the group posted lower third-quarter earnings and is expecting the 2014 World Cup to "boost sales" of football-related products. Adidas CEO Herbert Hainer said earlier this month, "Momentum will clearly return to our business in the fourth quarter and beyond" (WALL STREET JOURNAL, 11/21). BLOOMBERG's Tariq Panja reported the World Cup "is responsible" for more than 90% of FIFA’s income, which last year topped $1.1B, including about $350M from World Cup-related sponsorship. The contract extension comes six months after FIFA President Sepp Blatter said his organization had “emerged from troubled waters” following a reform program it was forced to embark on. Corruption allegations against several high-ranking FIFA officials "led to calls for change from stakeholders including sponsors" such as adidas. Hainer said, "It was a natural step for us to extend one of the most successful partnerships in the history of sports marketing" (BLOOMBERG, 11/21).