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SBD Global/November 21, 2013/Media

ARD Records Top Ratings For Germany-England Int'l Friendly On Tuesday

German public broadcaster ARD "recorded top ratings for its broadcast of the int'l friendly between Germany and England on Tuesday night," according to Sidney Schering of QUOTENMETER. A total of 12.17 million viewers tuned in starting at 9pm local time to watch the game. The number translated into a market share of 38.8%. In the target demographic 14-49, Germany's 1-0 victory attracted 4.49 million viewers and had a 36.2% share. Prior to the game, ARD's "Sportschau" show was watched by 7.84 million viewers, including 2.85 million viewers in the target demographic. The numbers translated into market shares of 27.1% and 25.7%, respectively. After the game, ARD "aired highlights of all World Cup qualification matches held on Tuesday." The game summaries attracted 7.58 million viewers and had a 39.8% market share including a 34.2% share in the target demographic (QUOTENMETER, 11/20).
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