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SBD Global/November 21, 2013/Marketing and Sponsorship

Marketplace Roundup: Rosneft Picks Up Last Available Sponsorship For Spengler Cup

IMG's Swiss subsidiary IMG Schweiz, the official marketer of hockey's 87th Spengler Cup, has sold the last available tournament sponsorship package to Russian oil company Rosneft. The majority state-owned company has picked up a second-tier sponsorship package for hockey's oldest invitational tournament. It became the first non-Swiss entity to back the event (IMG Schweiz). ... Paris St. Germain "has signed a partnership" with Microsoft that will run until the end of the '13-14 season. Microsoft "will use the tie-up to promote its Xbox One games console," which launches on Nov. 22, and Surface tablet. The two products "will become the respective official game platform and tablet of the Ligue 1 champion" (SOCCEREX, 11/20).
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